My ads.

Name of Ad: Coffee In Bed

Client: Keurig

Target Audience: any coffee drinker

Single sentence (Single Most Important Point): You can enjoy delicious, gourmet coffee in your own home.

Art direction intent, if not clear: It's a to go cup, like you would get gourmet coffee in, but you get it in bed at home.





Name of Ad: Long Beach

Client: City of Long Beach

Target Audience: families or young singles working in New York City looking for a new residence.

Single sentence (Single Most Important Point): In Long Beach you can have a dream career while still being able to escape to a beachy paradise.

Art direction intent, if not clear: It's a subway car opening up to the beach.

I saw a photographer before photography was invented. I saw Rembrandt. I saw his brush strokes shaping me. I saw the beginning of a new era. I saw Baroque, I saw Impressionism, I saw Realism. I saw Europe. I saw the world. I saw Brazil. I saw a museum flourish. I saw the dream of a man become the biggest museum in Latin America. But, after seeing all that, there’s one thing I haven’t seen yet: you. Come. I wish to see you.

Outdoor!

I think outdoor may be my favorite type of advertising. It always has to be quick, clear, and visually arresting. It pops up in unexpected places, and the challenges of the outdoors calls for a whole new level of creativity. I could look at it all day!

Campaigns!

The tagline is: They're looking to you for the answers."
This is awesome! I love the graphics, and the crossword idea is genious.

Copy!

I'm afraid not very many people would understand this "code", but thankfull I understood that it means "communicate clearly." I think it's clever for a phone company, especially because phone ads can be very boring and information based.



I like this ad a lot because it shows consumer insight. The creators know exactly who they're speaking to, and designed the ad especially for them. I would not look at this ad, but I'm not interested in what it's talking about. Someone who is interested in the conference would read a magazine article that would be laid out just like this ad. It's smart and poignant.




This ad is clear on what it's saying: Tax Free is Good. Is it successful? Yes. Is it boring? Heck yes.

Visuals!

The hands on the little girl clearly show that the ad is for child abuse. How powerful.





3M tape is so clear that when it tapes a box together, it makes the box look seamless. Using 3M tape creates a unopenable box.






This ad clearly shows that the feminine products are for "active sleepers." Ha!

Ads of the World Assignment

Advertising Agency: Diamond Ogilvy, Seoul, Korea
Executive Creative Director: Wain Choi
Creative Director: Jieun Kang
Art Directors: Seongmin Jang, Jongok Shin, Kyoungjin Park
Copywriter: Jaehoon Shin
Illustrators: Hosung Chung, Donghyun Kim
Photographers: Youngsik Lee, Yunhee Choi
Published: October 2009

This is an example of Provocation and Shock Tactics. At first, I was curious to see what the baby was doing with the rope. At a second glance, it is really a baby in a sexy photo shoot to show that the diapers are not really diapers, they're fashion. I've never seen a baby look this done up!



Advertising Agency: Mccann Erickson, Tel Aviv, Israel
VP Creative: Eldad Weinberger
Creative Directors: Sigal Abudy, Ido Ben Dor
Art Director: Guy Laufer
Copywriters: Asaf Zelicovitch, Iftach Sarig
Graphic Designer: Nir Hersztadt
Account Manager: Libi Katan-Naor
Account Supervisor: Michal Glueck
Published: November 2009

I love this ad because it is a representation of Omission and Suggestion. On page 72 of our textbook, it shows gold circles and white lines that makes it look as though there is a white box on top of it. This ad works on the same gestalt principles. The black space between the word bubbles spells out "HELP".




Advertising Agency: Altraforma, Barcelona, Spain
Art Director: Francesc Morata
Copywriters: Yoryo Hortolá, Toni Tugores
Photographer: Anna Permont
Published: January 2010

This is an example of Double Meanings. The bench is being shown as a regular bench in Barcelona, but it is also the home of many people in the city as well. It reminds everyone that many homeless people are forced to sleep wherever they can, even if it's a park bench.