My ads.

Name of Ad: Coffee In Bed

Client: Keurig

Target Audience: any coffee drinker

Single sentence (Single Most Important Point): You can enjoy delicious, gourmet coffee in your own home.

Art direction intent, if not clear: It's a to go cup, like you would get gourmet coffee in, but you get it in bed at home.





Name of Ad: Long Beach

Client: City of Long Beach

Target Audience: families or young singles working in New York City looking for a new residence.

Single sentence (Single Most Important Point): In Long Beach you can have a dream career while still being able to escape to a beachy paradise.

Art direction intent, if not clear: It's a subway car opening up to the beach.