I'm afraid not very many people would understand this "code", but thankfull I understood that it means "communicate clearly." I think it's clever for a phone company, especially because phone ads can be very boring and information based.
I like this ad a lot because it shows consumer insight. The creators know exactly who they're speaking to, and designed the ad especially for them. I would not look at this ad, but I'm not interested in what it's talking about. Someone who is interested in the conference would read a magazine article that would be laid out just like this ad. It's smart and poignant.
This ad is clear on what it's saying: Tax Free is Good. Is it successful? Yes. Is it boring? Heck yes.
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