Advertising Agency: Diamond Ogilvy, Seoul, Korea
Executive Creative Director: Wain Choi
Creative Director: Jieun Kang
Art Directors: Seongmin Jang, Jongok Shin, Kyoungjin Park
Copywriter: Jaehoon Shin
Illustrators: Hosung Chung, Donghyun Kim
Photographers: Youngsik Lee, Yunhee Choi
Published: October 2009
This is an example of Provocation and Shock Tactics. At first, I was curious to see what the baby was doing with the rope. At a second glance, it is really a baby in a sexy photo shoot to show that the diapers are not really diapers, they're fashion. I've never seen a baby look this done up!
Advertising Agency: Mccann Erickson, Tel Aviv, Israel
VP Creative: Eldad Weinberger
Creative Directors: Sigal Abudy, Ido Ben Dor
Art Director: Guy Laufer
Copywriters: Asaf Zelicovitch, Iftach Sarig
Graphic Designer: Nir Hersztadt
Account Manager: Libi Katan-Naor
Account Supervisor: Michal Glueck
Published: November 2009
I love this ad because it is a representation of Omission and Suggestion. On page 72 of our textbook, it shows gold circles and white lines that makes it look as though there is a white box on top of it. This ad works on the same gestalt principles. The black space between the word bubbles spells out "HELP".
Advertising Agency: Altraforma, Barcelona, Spain
Art Director: Francesc Morata
Copywriters: Yoryo Hortolá, Toni Tugores
Photographer: Anna Permont
Published: January 2010
This is an example of Double Meanings. The bench is being shown as a regular bench in Barcelona, but it is also the home of many people in the city as well. It reminds everyone that many homeless people are forced to sleep wherever they can, even if it's a park bench.
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